Copy of My Animoto Video

Copy of My Animoto Video

Chairman of the Board

            BusinessWeek argues Vans instead on using media ads to influence the sales of their product uses sponsorship's,  events, and even a documentary about the nature of skateboarding. They claim that Vans is in a steady growth with the skating craze still evident with youth culture is still loyal to its intensely loyal customer base. BusinessWeek develops this claim by going into detail by showing how Vans branch out to that customer base. Gaining more customers that are street-skaters by turning parts of malls all over the country into skate parks. Lastly, the author claims that if Vans wants to keep this momentum they will have to offer new products without offending the loyal customers they have already.  

“Los Angles-Based Shoe Company Vans to Open Skateboard Park”

Marc Benjamin argues that more skate parks like the one Vans has developed in Bakersfield, California are need for the large number of skateboarders. He claims that most skateboarders often feel unwanted in public areas because perceptions about skaters. This encouraged Vans to help the skating community of Bakersfield, which is over 5,000, by building this Disneyland of skate parks. Benjamin develops this claim by first explaining Vans plan for the park and the community’s plan to add more Public parks for a safe place to skate. Benjamin does this with detail then starts interviewing people of the community to show how they feel about the upcoming parks. The community seems excited about this project saying it is long overdue. This work is important because it shows a connection between Vans and how they influence the skateboarding culture today.  

“Co-Creator of Iconic Skateboarders’ Shoe Dies”

John Rogers argues that James van Dorens’ shoe company was the perfect fit for the beginning of skate culture that took the country by storm. He claims that the Vans’ Company shoes became ubiquitous with skateboarding throughout America with its waffle sole and iconic look. Rogers develops this claim by using the history of the company, shows how it developed. Rogers used interviews and the history Van Doren had with the company he founded with his brother that touches the personal side of the company. Lastly, the author gets into how loyal this man was to his company by telling he wore vans “every day of his life”. John Rogers purpose was to inform the people of Van Doren’s death and to show how he made an impact with his shoe company that helped form skate culture in order to respect the history. This work is significant because Van Doren was the co-creator of Vans and this article sets a review of the company. 

Bones Brigade: An Autobiography - Trailer, Felt Like this had a lot in Common with my topic.