Chairman of the Board

            BusinessWeek argues Vans instead on using media ads to influence the sales of their product uses sponsorship's,  events, and even a documentary about the nature of skateboarding. They claim that Vans is in a steady growth with the skating craze still evident with youth culture is still loyal to its intensely loyal customer base. BusinessWeek develops this claim by going into detail by showing how Vans branch out to that customer base. Gaining more customers that are street-skaters by turning parts of malls all over the country into skate parks. Lastly, the author claims that if Vans wants to keep this momentum they will have to offer new products without offending the loyal customers they have already.